AI FOR MARKETING
COURSE OBJECTIVES - Understand the fundamentals of AI Machine Learning and Generative AI in marketing
COURSE OBJECTIVES
- Understand the fundamentals of AI, Machine Learning, and Generative AI in marketing and apply prompt and context engineering to generate high-quality marketing content
- Use AI tools to accelerate research, content creation, and campaign planning
- Design AI-powered marketing workflows using n8n and identify ethical, legal, and brand considerations when using AI in marketing
- Build an actionable AIdriven marketing strategy aligned with business goals
MODULES
• Introduction to AI in Marketing
• Generative AI for Marketing Content
• Prompt & Context Engineering
• Hands-on Prompt Workshop
• AI-Driven Marketing Research & Insights
• NotebookLM for Marketing
• GoogleAIStudio for Marketing
• AI Content & Campaign Lab
• Introduction to AI Automation in Marketing
• n8n Fundamentals for Marketers
• AI Powered Marketing Automation Use Cases
• Strategy, Ethics & Roadmap
LEARNING OUTCOME
• Confidently explain AI and Generative AI concepts in a marketing context
• Design effective prompts and contextual frameworks for marketing content
• UseNotebookLMand Google AI Studio for research and content creation
• Build AI-powered marketing workflows using n8n
• Automate repetitive marketing tasks responsibly
• Develop a practical AI-driven marketing strategy for their organization
CERTIFICATION
GKK